Muddy

Muddy Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Amazon, Menards, Lowe's, and Home Depot, Muddy demonstrates a heavily concentrated retail footprint with Amazon commanding a dominant 90.0% share of total brand revenue. The brand's average product price sits at $56.49, though pricing has shown a modest upward trend with a 3.2% increase over the tracked period. Menards holds the second-largest revenue share at 5.0%, followed by Lowe's at 3.3% and Home Depot at 1.6%, indicating limited distribution diversification beyond Amazon. Despite recent monthly revenue growth of 8.5%, Muddy experienced an overall revenue decline of 27.5% during the March to May 2026 period, suggesting volatility in consumer demand. This combination of high retailer concentration and fluctuating revenue signals both a reliance on Amazon's marketplace and potential seasonal purchasing patterns worth monitoring.