Muddy

Muddy Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Lowe's, Menards and Home Depot shows Muddy, a brand owned by privately held GSM Outdoors, generating an average product price of $50.44 year to date. Amazon dominates the brand's channel mix at 61.4% of revenue, followed by lowes.com at 20.7%, menards.com at 12.1% and homedepot.com at 5.5%. Momentum has been strong in the most recent stretch, with revenue up 90.9% month over month and 110.9% overall across the May through July tracking window. Average selling price climbed in tandem, rising 22.9% month over month to $67.62 and 54.0% across the period, suggesting a shift toward higher-ticket items. That premiumization is visible at the top of the assortment, where Lowe's listings such as the Quad Pod Deluxe at $679.99 and the Skybox Deluxe at $304.49 sit far above the brand's blended average price.