GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across major retailers including Lowes, Amazon, Ace Hardware, and Home Depot, White Rodgers maintains an average product price of $58.79. Lowes.com leads as the dominant retail channel, capturing 48.4% of White Rodgers revenue share, followed closely by Amazon at 41.0%. Together, these two retailers account for nearly 90% of the brand's total revenue distribution, with Ace Hardware holding 8.1% and Home Depot trailing at just 2.4%. The brand's average price has seen an overall increase of 11.6% during the tracked period, signaling a notable upward pricing trend. This concentration of sales across a small number of key retailers highlights White Rodgers' focused retail strategy in the current market landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for White Rodgers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for White Rodgers.
