GRIPS CUSTOMERS & RESEARCH PARTNERS
White Rodgers, a brand of the privately held Copeland, generated in-store sales tracked by Grips Intelligence across four retail channels from January 1 to July 31, 2026. Lowes.com accounted for the clear majority of brand revenue at 67.1%, with Amazon contributing 27.6% and acehardware.com and homedepot.com splitting the remaining 5.3%. Momentum accelerated late in the period, with revenue up 43.6% month over month and 38.4% higher across the May–July window. Pricing moved in step, as the average selling price climbed 23.8% in a single month to $61.86 and 13.6% overall. At an average product price of $62.99 year to date, the brand's growth appears driven by a mix shift toward higher-ticket items rather than volume alone.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 38% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for White Rodgers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for White Rodgers.
BY REVIEW COUNT
Across 37K ratings on 4 channels, White Rodgers averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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