GRIPS CUSTOMERS & RESEARCH PARTNERS
AAF Flanders, a trade name of American Air Filter Company under Daikin Industries (TYO: 6367), generated 27.9% revenue growth between January 1 and July 31, 2026, according to Grips Intelligence in-store retail data covering Ace Hardware and Home Depot. Ace Hardware dominates the brand's footprint with 81.2% of year-to-date revenue, leaving Home Depot with the remaining 18.8%. Momentum carried into the most recent month tracked, with revenue up 10.2% versus the prior month. Pricing, however, moved in the opposite direction: the average selling price slipped to $12.66, down 5.7% month-over-month and 4.6% across the measured period, against a period average of $13.82. The divergence suggests volume gains, rather than price, are driving AAF Flanders' offline growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for AAF Flanders on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for AAF Flanders.
BY REVENUE
AAF Flanders sells 19% online and 81% offline. Online runs through 1 channel; offline through 1. Online share has moved from 13% in Mar to 19% in Jul.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 11K ratings on 2 channels, AAF Flanders averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$108.35
Price
$21K
Revenue
$109.76
Price
$6.4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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