Whalen

Whalen Market Overview

Grips Intelligence offline retail data covering 1 January to 31 July 2026 across Menards, Office Depot, Newegg and Home Depot shows Whalen operating as a highly channel-concentrated brand, with menards.com alone accounting for 88.3% of year-to-date revenue. The remaining share is thinly spread, with Office Depot at 8.1%, Newegg at 2.2% and homedepot.com at just 1.4%, leaving the brand heavily exposed to a single retail relationship. Whalen, a brand operated under the privately held Living Style Group, carried an average product price of $321.39 across the tracked period. Momentum weakened over the May–July window, with revenue falling 36.9% overall and dropping 21.0% in the most recent month alone. Pricing softened in parallel, with the average price down 20.1% to $224.19, an 18.1% month-over-month decline that suggests discounting has not yet offset the revenue slide.