GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Waddell generated the majority of its revenue through Lowe's, which accounted for 71.4% of total revenue share across four tracked retailers — Lowe's, Home Depot, Menards, and Ace Hardware — during the January to May 2026 period. Home Depot followed as the second-largest channel at 18.4%, while Menards and Ace Hardware contributed 7.9% and 2.4% respectively. The brand's average product price stood at $11.85, though pricing varied significantly by retailer, with top-selling items at Lowe's reaching up to $45.61 compared to entry-level products at Menards priced as low as $2.28. Waddell's average price trended upward during the observed period, climbing 14.2% overall. This strong concentration at Lowe's, combined with rising average prices, suggests Waddell maintains a firmly established presence in the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Waddell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Waddell.
BY REVENUE
Waddell sells 23% online and 77% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 40% in Jan to 21% in May.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 898K ratings on 4 retailers, Waddell averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 898K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.77
Price
$8.3K
Revenue
$6.92
Price
$7.8K
Revenue
$13.13
Price
$7.6K
Revenue
$18.22
Price
$7K
Revenue