GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Scotch maintained an average product price of $10.82 across five major retailers tracked from January to May 2026. Amazon dominated Scotch's revenue distribution, commanding a significant 70.2% share, far outpacing Office Depot at 13.9% and Lowes.com at 10.5%. The brand's presence also extended to specialty retailers like Ace Hardware and Menards, though their combined share accounted for just over 5% of total revenue. Notably, Scotch's average price saw a 2.6% decline over the tracked period, while overall revenue also dipped 3.2%, suggesting increased competitive or promotional pressure in the category. Top-performing products across retailers ranged from heavy-duty packaging tapes to thermal laminators, with Amazon listings like the 6-roll Heavy Duty Packaging Tape and Thermal Laminator among the most prominent SKUs.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Scotch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Scotch.
BY REVENUE
Scotch sells 71% online and 29% offline. Online runs through 1 retailer; offline through 4. Online share has moved from 77% in Jan to 67% in May.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 9.2M ratings on 5 retailers, Scotch averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 9.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
