Vogelzang

Vogelzang Market Overview

Grips Intelligence in-store data tracked across Menards, The Home Depot and Lowe's from January 1 to July 31, 2026 shows Vogelzang, a brand of privately held United States Stove Company, generating a fragmented retail footprint with no single account dominating. Menards leads with 41.7% of year-to-date revenue, followed by homedepot.com at 32.9% and lowes.com at 25.3%, a spread that leaves the brand less exposed to any one retailer's shelf decisions. Revenue expanded 192.0% over the tracked period, though the most recent month slipped 9.4% against the prior month, suggesting momentum is cooling from a strong base. Pricing has been the more volatile variable: the average selling price climbed 141.4% across the period before falling 20.5% month-over-month to $50.99, against a period-wide average of $41.91. The gap between that blended average and top-selling stoves priced between $622.99 and $818.79 at Menards points to a catalog where high-ticket units drive value while low-cost accessories such as the $32.97 cleanout door drive unit volume.