GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Tundra® maintains a strong retail presence with an average product price of $2.50 across tracked retailers. The brand's revenue is overwhelmingly concentrated at Menards, which accounts for a commanding 97.8% of total revenue share, while Amazon represents just 1.6%. Notably, Tundra® experienced a significant 30.1% revenue decline over the tracked period, signaling potential seasonal or competitive headwinds. Average pricing also softened, decreasing 6.7% during the same window, suggesting possible promotional activity or market-driven price adjustments. These insights position Tundra® as a highly retailer-dependent brand worth monitoring for shifts in distribution strategy and pricing trends.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Tundra® on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Tundra®.
