Tundra®

Tundra® Market Overview

Grips Intelligence in-store data tracked across Menards, Amazon and Lowe's from January 1 to July 31, 2026 shows Tundra®, a brand within the portfolio of YETI Holdings (NYSE: YETI), operating with a highly concentrated retail footprint. Menards accounted for 96.5% of year-to-date revenue, leaving Amazon at just 2.0% and Lowe's at 1.4%, an unusually skewed distribution that ties performance closely to a single retail partner. Revenue expanded 23.8% over the tracked period, with the most recent month adding another 7.8% sequentially. Pricing has firmed alongside volume, with the average selling price at $2.36 and rising 4.1% across the period to $2.42 in the latest month. The combination of double-digit revenue growth and positive price movement suggests demand strength rather than discount-driven volume.