Tuff Stuff

Tuff Stuff Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Amazon, Ace Hardware, and Home Depot shows Tuff Stuff — a privately held brand — concentrating nearly half of its year-to-date revenue at lowes.com, at 49.0%, with Amazon close behind at 38.4%. Ace Hardware contributes a smaller 9.8%, while homedepot.com trails at just 2.7%, leaving the brand heavily dependent on two retail relationships. Momentum has softened recently, with revenue falling 17.8% month over month and down 20.1% across the May–July timeseries window. Pricing, however, has moved in the opposite direction, with average price rising 27.3% over the same period to $15.28, above the $11.44 year-to-date average. That divergence between climbing prices and contracting revenue suggests unit volumes, rather than positioning, are the pressure point to watch.