GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com from January 1 to July 31, 2026, Stoner — a brand of privately held, family-owned Stoner, Inc. — maintained an average product price of $15.58. Amazon accounted for the bulk of tracked revenue at 61.6%, while acehardware.com contributed a substantial 32.6% and lowes.com trailed at 5.7%. That distribution points to a relatively concentrated marketplace position, with a meaningful secondary channel providing balance. Momentum improved in the most recent tracked month, with revenue up 12.5% versus the prior month and 3.2% higher across the May–July window. Pricing firmed alongside volume, with the average price rising 4.9% month over month to $15.97, though it finished essentially flat at 0.1% over the period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Stoner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Stoner.
BY REVENUE
Stoner sells 63% online and 37% offline. Online runs through 2 channels; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 373K ratings on 3 channels, Stoner averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 373K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.94
Price
$68K
Revenue
$10.73
Price
$66K
Revenue
$54.79
Price
$55K
Revenue
$99.99
Price
$54K
Revenue
$9.78
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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