NOCO

NOCO Market Overview

According to Grips Intelligence in-store data tracked from January 1 through July 31, 2026, NOCO's sales are almost entirely concentrated in a single channel, with Amazon accounting for 99.7% of year-to-date revenue. The brand's average product price sits at $96.37 across the full period, reflecting a mid-market positioning. Momentum has been building through the most recent measured quarter, with revenue up 17.4% month over month and 20.7% overall since the start of the May–July tracking window. Pricing has climbed alongside volume, with the average price reaching $103.14 in the latest month, a 5.3% monthly increase and a 10.5% rise across the period. That combination of rising price and rising revenue suggests demand strength rather than discount-driven growth, though the near-total channel concentration leaves the brand exposed to shifts on a single platform.