GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Cerakote generated 98.8% of its year-to-date tracked revenue through Amazon between January 1 and July 31, 2026, making it an overwhelmingly single-channel performer. The brand's average product price sat at $17.56 across the period, positioning it in the accessible, high-volume tier of its category. Momentum has been mixed within the May–July 2026 window: revenue climbed 10.5% month over month in the most recent period, yet remains down 2.2% across the quarter. Pricing has been similarly soft, with the average selling price easing 1.0% over the same stretch to $17.52, despite a slight 0.6% monthly uptick. Grips Intelligence also tracks in-store data alongside e-commerce channels, offering a fuller view of where demand for the brand is concentrating.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cerakote on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cerakote.
BY REVIEW COUNT
Across 781K ratings on 1 channel, Cerakote averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 781K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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