GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Truebro generated revenue across three major home improvement retailers — Lowes, Menards, and Home Depot — during the January to May 2026 period. Lowes captured the largest share of Truebro's revenue at 49.5%, followed closely by Menards at 41.3%, while Home Depot accounted for just 9.2%. The brand's average product price stood at $36.39 across all tracked retailers. Notably, the combined revenue share between Lowes and Menards represents over 90% of Truebro's total tracked sales, indicating a highly concentrated retail distribution strategy. This data highlights Truebro's strong positioning within the home improvement channel, with a clear reliance on its top two retail partners for the vast majority of its sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Truebro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Truebro.
BY REVENUE
Truebro sells 29% online and 71% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 9% in Jan to 44% in May.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%