GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Southland generated the vast majority of its revenue through Lowe's, which accounted for 98.9% of its retailer revenue share between January and May 2026, with Home Depot capturing just 1.1%. The brand's average product price during this period stood at $24.55, reflecting a slight overall decline of 0.4% in average pricing over the tracked months. Southland demonstrated positive sales momentum, with revenue growing 8.4% over the observed trend period. Top-selling products at Lowe's commanded higher price points than those at Home Depot, with Lowe's listings averaging between $24 and $42 compared to Home Depot's range of approximately $4 to $19. This heavy concentration at a single retailer presents both a strength in channel partnership and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Southland on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Southland.
BY REVIEW COUNT
Across 344K ratings on 2 retailers, Southland averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 344K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE