GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking four major retailers — Menards, Lowe's, Amazon, and Home Depot — from January to May 2026, Cherne demonstrates a notably concentrated retail distribution strategy. Menards dominates as Cherne's leading retail channel, commanding a significant 51.9% revenue share, followed by Lowe's at 24.8% and Amazon at 13.4%. The brand's average product price sits at $26.77, though pricing has seen a substantial 20.4% increase over the tracked period from March to May 2026. Despite this upward pricing trend, Cherne experienced a 4.2% overall revenue decline during the same window, suggesting that higher price points may be influencing purchase volume. Home Depot rounds out the retailer mix with a 9.7% share, indicating Cherne maintains presence across all major home improvement channels but with a clear preference toward Menards as its primary revenue driver.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cherne on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cherne.
BY REVENUE
Cherne sells 33% online and 67% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 25% in Jan to 51% in May.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 13K ratings on 4 retailers, Cherne averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
