GRIPS CUSTOMERS & RESEARCH PARTNERS
TRACER, an in-house brand of Poland's Megabajt Sp. z o.o., generated in-store sales tracked by Grips Intelligence across two retail channels from January 1 to July 31, 2026. Home Depot accounts for the larger share of year-to-date revenue at 59.8%, with Amazon contributing the remaining 40.2%. The brand's average product price sits at $26.90, having declined 8.7% over the tracked period and 6.8% in the most recent month alone. Revenue has followed a similar downward path, falling 7.0% month-over-month and 13.4% across the May-July timeseries window. Top-selling items at Home Depot cluster in a narrow $19.97 to $30.86 price band, suggesting limited pricing headroom as discounting deepens.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for TRACER on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TRACER.
BY REVIEW COUNT
Across 122K ratings on 2 channels, TRACER averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 122K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.86
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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