GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Dasco Pro, a brand of privately held MARSHALLTOWN Company, generating the bulk of its sales through a concentrated retail footprint tracked across Ace Hardware, Home Depot, Lowe's, and Amazon. Ace Hardware alone accounts for 60.0% of year-to-date revenue, with Home Depot contributing 32.4%, leaving Lowe's (5.4%) and Amazon (2.2%) as marginal contributors. The average product price sits at $14.46, though shelf pricing spans a wide range, from roughly $14 up to nearly $50 at Lowe's. Momentum has softened recently, with revenue declining 9.6% month-over-month and 5.5% across the May–July tracking window. Pricing has held comparatively steady over the same period, edging up 0.6% overall despite a 2.3% monthly dip to $14.64.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dasco Pro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dasco Pro.
BY REVENUE
Dasco Pro sells 39% online and 61% offline. Online runs through 3 channels; offline through 2. Online share has moved from 24% in Mar to 42% in Jul.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 23K ratings on 4 channels, Dasco Pro averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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