GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, homedepot.com, lowes.com and acehardware.com, SPEC OPS maintains an average product price of $21.08. Revenue is split almost evenly across its three largest channels, with Amazon at 34.3%, homedepot.com at 31.8% and lowes.com at 31.6%, while acehardware.com accounts for just 2.3%. That near-even three-way distribution is unusual and suggests the brand is not dependent on any single retail partner for growth. Momentum has been modest but positive, with revenue up 0.7% month over month and 3.1% over the May to July tracking window. Pricing has moved in the opposite direction, easing 2.8% across the period despite a 6.2% monthly rebound to $21.23 in the most recent month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SPEC OPS on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SPEC OPS.
BY REVIEW COUNT
Across 498K ratings on 4 channels, SPEC OPS averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 498K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
