Alpha Fry

Alpha Fry Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across two tracked retail channels shows Alpha Fry — a brand under Element Solutions Inc (NYSE: ESI) — holding an average product price of $22.00. Ace Hardware dominates the brand's footprint with 81% of year-to-date revenue, while Lowe's accounts for the remaining 19%. Momentum softened over the May–July window, with revenue falling 10.6% month over month and 2.7% across the period overall. Pricing, by contrast, held remarkably steady, easing just 0.2% overall to an average of $22.16 in the latest month. The combination of stable pricing and declining revenue points to volume, rather than discounting, as the primary driver of the recent slowdown.