GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Thule — the flagship brand of Nasdaq Stockholm-listed Thule Group AB (Nasdaq Stockholm: THULE) — generated in-store revenue growth of 11.6% across the tracked period, based on data spanning January 1 to July 31, 2026 across Amazon and Best Buy. Amazon dominates the mix at 89.1% of year-to-date revenue, leaving Best Buy with the remaining 10.9%. The brand's average product price sits at $180.94, though pricing has softened notably, declining 10.3% overall and 5.3% month-over-month to $183.16 in the most recent period. That pricing pressure coincided with a slight 0.6% monthly revenue dip, suggesting momentum cooled late in the measured window. The two channels also skew very differently by assortment, with Amazon anchored by high-ticket items priced from roughly $865 to $1,100 while Best Buy's top sellers cluster between $69.95 and $104.95.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Thule on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Thule.
BY REVENUE
Thule sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 200K ratings on 2 channels, Thule averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 200K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$865.81
Price
$578K
Revenue
$999.95
Price
$515K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
