GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy during January 2026, Incase generated approximately two-thirds (66.5%) of its revenue through Amazon, with the remaining 33.5% coming from Best Buy. The brand's average product price stood at $49.19, reflecting a 2.4% month-over-month increase from December 2025, though prices have declined 4.8% overall since November 2025. Notably, Incase's top-selling product on Amazon was the Sculpt Ergonomic Keyboard designed by Microsoft, commanding a $119.99 price point and capturing 26.8% of the brand's Amazon revenue share. Despite a modest 4.5% revenue dip in January compared to December, Incase's overall revenue trajectory has grown 4.4% since November 2025, suggesting seasonal fluctuation rather than a sustained decline. Amazon's product mix skews heavily toward hard shell cases (42.4%) and keyboard accessories (28.7%), while Best Buy's sales concentrate in laptop sleeves (64.4%) and hard-shell cases (26.9%), indicating distinct category strategies across retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for Incase on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Incase.
BY REVENUE
$119.99
Price
$41K
Revenue
$39.95
Price
$13K
Revenue
$50.82
Price
$10K
Revenue
