GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026 shows Incase, a brand in the privately held Vinci Brands portfolio, generating an average product price of $54.11. Amazon dominates the brand's retail mix with 76.7% of year-to-date revenue, while Best Buy accounts for the remaining 22.8%. Momentum has been positive in recent months, with revenue up 8.8% month over month and 12.6% higher across the May–July tracking window. That growth came alongside slight price softening, as the average price slipped 3.7% month over month to $50.02 and eased 1.6% over the same period. The combination of rising revenue and modestly lower pricing suggests Incase is converting more units rather than relying on price increases to drive gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Incase on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Incase.
BY REVENUE
Incase sells 77% online and 23% offline. Online runs through 1 channel; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 21K ratings on 2 channels, Incase averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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