GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January 1–31, 2026, SwissGear generated a commanding 96.9% of its revenue through Amazon, with Best Buy accounting for just 2.4%. Despite a 8.5% month-over-month revenue decline in January 2026, the brand achieved 10.0% overall revenue growth since November 2025, suggesting strong seasonal momentum heading into the new year. The average product price stood at $123.87, reflecting a 6.2% decrease since November 2025, which may indicate strategic discounting or a shift in product mix. SwissGear's top-performing product on Amazon, the Sion Softside Expandable Roller Luggage in Carry-On 21-Inch, captured 14.6% of brand revenue, followed closely by the Checked-Large 29-Inch variant at 13.6%. This heavy concentration on Amazon and the dominance of just a few SKUs present both a strength in marketplace optimization and a potential vulnerability in channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Nov to Jan.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Nov to Jan.
REVENUE SHARE
Revenue distribution across product categories for SwissGear on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for SwissGear.
BY REVENUE
$130.00
Price
$441K
Revenue
$152.16
Price
$411K
Revenue
$145.00
Price
$238K
Revenue
