GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, lowes.com, menards.com and acehardware.com, Thermacell posted revenue growth of 169.9% over the period. Momentum accelerated into the summer, with revenue up 29.2% month over month in the most recent period measured. Amazon accounts for the overwhelming majority of tracked revenue at 90.9%, leaving lowes.com (4.1%), menards.com (2.8%) and acehardware.com (2.1%) as comparatively minor contributors. The average selling price sits at $40.96, having eased 3.0% across the tracked window and 1.6% in the latest month. That combination of steep revenue expansion alongside modest price erosion points to volume-led growth and a heavy strategic dependence on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 170% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Thermacell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Thermacell.
BY REVENUE
Thermacell sells 91% online and 9% offline. Online runs through 1 channel; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 3.91M ratings on 4 channels, Thermacell averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 3.91M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$60.99
Price
$4.91M
Revenue
$52.63
Price
$4.68M
Revenue
$54.84
Price
$2.39M
Revenue
$109.99
Price
$1.77M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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