Earthquake

Earthquake Market Overview

Earthquake, a brand of the privately held, employee-owned Ardisam, Inc., generated the bulk of its measured sales through a single retailer, with in-store data from Grips Intelligence showing menards.com accounting for 83.1% of year-to-date revenue between January 1 and July 31, 2026. Amazon followed at 12.0%, while homedepot.com and lowes.com contributed just 2.6% and 2.3% respectively, underscoring a heavily concentrated distribution footprint across the four channels tracked. The brand's average product price sat at $324.92 for the period, though pricing softened 6.1% over the May–July window to $317.76. Revenue trended sharply lower during that same three-month span, falling 29.1% month over month and 45.1% overall, a pattern consistent with post-spring seasonality. Higher-priced items such as the Victory 16" 209cc rear tine tiller at $577.27 sit well above the brand's average, indicating a wide price ladder within its Menards assortment.