GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com and homedepot.com from January 1 to August 31, 2026 shows Earthwise, a brand of the privately held American Lawn Mower Company, holding an average product price of $78.73. Amazon accounts for the majority of year-to-date revenue at 54.9%, while lowes.com contributes 23.3% and menards.com an additional 14.8%, leaving homedepot.com as the smallest channel at 7.0%. Revenue has declined 13.3% over the tracked period, despite a 3.5% month-over-month gain in the most recent month of the June–August timeseries. Pricing has held firm, with the average selling price up 1.1% overall and rising 5.9% month-over-month to $76.79. The concentration of nearly 80% of revenue in just two channels suggests both a dependence on Amazon and headroom for expansion at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Earthwise on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Earthwise.
BY REVENUE
Earthwise sells 87% online and 13% offline. Online runs through 3 channels; offline through 1. Online share has moved from 61% in Apr to 85% in Aug.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 140K ratings on 4 channels, Earthwise averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 140K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.55
Price
$71K
Revenue
$133.37
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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