GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, lowes.com, Amazon and menards.com from January 1 to July 31, 2026 shows Rugg — a privately held, independently run business — maintaining an unusually balanced retail footprint. Ace Hardware leads with a 29.9% revenue share, followed closely by Lowe's at 24.8%, Amazon at 23.1% and Menards at 22.3%, leaving no single channel controlling even a third of sales. Revenue has been under pressure, falling 44.0% across the tracked period and slipping a further 2.8% month-over-month in the most recent reading. Pricing has moved in the opposite direction, with the average selling price rising 9.1% overall and jumping 16.5% in the latest month to $16.31, against a period average of $15.22. That divergence between softening volumes and firming prices is the defining dynamic in Rugg's current offline performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rugg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rugg.
BY REVENUE
Rugg sells 48% online and 52% offline. Online runs through 2 channels; offline through 2. Online share has moved from 57% in Mar to 55% in Jul.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 21K ratings on 4 channels, Rugg averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$142.06
Price
$4.83K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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