Back to the Roots

Back to the Roots Market Overview

According to in-store data from Grips Intelligence, Back to the Roots generated an average product price of $16.82 across tracked retailers between January and April 2026. Amazon dominated the brand's revenue share at 53.7%, followed by Home Depot at 37.0%, with Menards and Lowe's combining for the remaining 9.3%. The brand experienced significant momentum during the tracked period, with overall revenue growing 198.5% alongside a 32.3% increase in average pricing. These trends suggest Back to the Roots is rapidly scaling its retail presence while simultaneously commanding higher price points across its distribution network. The data highlights a strong concentration in two major retail channels, with Amazon and Home Depot together accounting for over 90% of total revenue.