GRIPS CUSTOMERS & RESEARCH PARTNERS
RESCUE!, a brand of privately held Sterling International, generated just over half of its year-to-date revenue on Amazon (50.9%), according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, lowes.com, acehardware.com, menards.com and homedepot.com. Lowe's and Ace Hardware follow as meaningful secondary channels at 23.0% and 18.2% of revenue respectively, while Menards (7.0%) and Home Depot (1.0%) remain comparatively minor. Revenue has climbed 22.8% over the tracked May–July window, including an 8.8% month-over-month gain in the most recent period. That growth came alongside softening prices, with the average selling price falling 14.8% to $14.01 versus a year-to-date average of $15.27. The combination of rising revenue and declining average price suggests volume-driven momentum, likely supported by promotional or entry-level pack sizes at the home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for RESCUE! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RESCUE!.
BY REVENUE
RESCUE! sells 66% online and 34% offline. Online runs through 3 channels; offline through 3.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 1.84M ratings on 5 channels, RESCUE! averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.84M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
