Shake Away

Shake Away Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across acehardware.com, lowes.com and Amazon shows Shake Away, a brand operated by privately held Shake-Away, Inc., concentrating the majority of its sales in a single retail channel. Ace Hardware accounts for 55.1% of year-to-date revenue, ahead of Lowe's at 24.9% and Amazon at 19.2%, leaving performance closely tied to hardware-channel demand. Average product price sits at $18.56 for the period, with the most recent monthly reading reaching $19.73 after a 2.5% month-over-month increase and a 7.5% rise across the tracked window. That pricing strength has not translated into top-line growth, as revenue fell 8.7% month over month and 8.5% overall during the May through July 2026 timeseries. The combination of rising prices and softening revenue suggests volume pressure rather than a pricing problem, making channel mix and sell-through at Ace Hardware the key variables to watch.