GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Shake Away generated a notable 51.9% revenue growth over the January–May 2025 tracking period across retailers including Ace Hardware, Amazon, Lowes, and Menards. Ace Hardware emerged as the dominant retail channel, commanding a 55.0% share of total revenue, more than double that of Amazon (22.3%) and Lowes (21.6%). The brand's average product price stood at $17.51, reflecting a modest 3.7% increase over the tracked period. Month-over-month revenue surged 24.4%, signaling strong and accelerating consumer demand. Menards accounted for just 1.1% of revenue share, suggesting a significant opportunity for distribution expansion at that retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 67% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Shake Away on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Shake Away.
BY REVENUE
Shake Away sells 25% online and 75% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Jan to 28% in May.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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