GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Swanson generated the majority of its tracked revenue through Amazon, which accounted for 83.7% of total revenue share, followed by Lowes.com at 14.9% and AceHardware.com at 1.2%. The brand's average product price during this period stood at $15.00, with a slight overall price increase of 0.4% observed over the tracked months. However, Swanson experienced a 3.1% decline in revenue over the period, signaling potential headwinds in consumer demand or competitive pressure. The brand's heavy reliance on Amazon as its dominant sales channel highlights both an opportunity and a risk, as diversification across other retailers remains limited. These insights, sourced from Grips Intelligence, suggest Swanson may benefit from expanding its retail footprint to stabilize revenue performance across channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Swanson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swanson.
BY REVENUE
Swanson sells 82% online and 18% offline. Online runs through 1 channel; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 1.4M ratings on 3 channels, Swanson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.96
Price
$215K
Revenue
$17.95
Price
$170K
Revenue
$18.67
Price
$159K
Revenue
$20.45
Price
$95K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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