GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, and acehardware.com between January 1 and July 31, 2026, Swanson — a brand under The Campbell's Company (NASDAQ: CPB) — posted an average product price of $14.76. Amazon dominates the brand's measured revenue mix with a 79.6% share, followed by lowes.com at 18.9% and acehardware.com at just 1.4%. Momentum has softened over the tracked window, with revenue down 22.7% overall and a further 3.3% decline in the most recent month. Pricing has been comparatively stable, easing 1.9% across the period to $14.63, though the latest month showed a 1.7% month-over-month uptick. The combination of concentrated channel exposure and a steady price point suggests the revenue pressure is volume-driven rather than the result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Swanson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swanson.
BY REVENUE
Swanson sells 81% online and 19% offline. Online runs through 2 channels; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 1.69M ratings on 3 channels, Swanson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.69M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.51
Price
$281K
Revenue
$19.00
Price
$186K
Revenue
$20.15
Price
$123K
Revenue
$19.18
Price
$117K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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