Grips Intelligence in-store data covering January 1 through August 31, 2026 shows Super Impulse tracked across three retail channels: Office Depot, acehardware.com and lowes.com. Office Depot dominates the mix at 89.2% of year-to-date revenue, leaving acehardware.com at 7.9% and lowes.com at just 3.0%, making the brand's performance highly dependent on a single account. Momentum has been strong in the most recent window, with revenue up 73.4% across the June–August period and an 8.8% month-over-month gain in the latest month. Pricing has firmed modestly alongside that growth, with the average selling price reaching $9.98 in the latest month, up 2.1% sequentially and 1.5% over the quarter, against a year-to-date average of $9.27. Top-selling items at Office Depot cluster tightly in the $8.66 to $10.99 range, underscoring a narrow, impulse-friendly price band that leaves limited room for mix-driven price gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 63% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Super Impulse on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Super Impulse.
BY REVENUE
Super Impulse sells 20% online and 80% offline. Online runs through 2 channels; offline through 2.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVENUE
$8.98
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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