Grips Intelligence in-store data covering January 1 to July 31, 2026 across Office Depot, acehardware.com and lowes.com shows Super Impulse, a privately held company, generating steady momentum, with brand revenue up 42.8% over the tracked period. Distribution is highly concentrated, as Office Depot alone accounts for 89.5% of year-to-date revenue, followed by acehardware.com at 8.6% and lowes.com at just 1.9%. Monthly performance has accelerated sharply, with the most recent month posting 59.4% revenue growth versus the prior month. Pricing sits in the impulse-buy tier, with an average product price of $9.11 and a recent monthly average of $9.77, up 8.1% across the timeseries window despite a marginal 0.6% month-over-month dip. Top-selling items at Office Depot cluster tightly between $8.55 and $9.63, underscoring a consistent sub-$10 price architecture.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Super Impulse on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Super Impulse.
BY REVENUE
$8.62
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis