According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Ace Hardware and Lowe's, Steel Grip generated overall revenue growth of 5.4%, with the most recent month rising 13.1% versus the prior month. Ace Hardware dominates the brand's footprint, accounting for 88% of year-to-date revenue, while Lowe's contributes the remaining 12%. Pricing has trended upward as well, with the average product price reaching $10.51 in the latest month, a 6.7% month-over-month increase and 6.0% higher across the tracked period. The brand's blended average price of $10.31 positions it in the value tier, though individual items span from roughly $8 to nearly $39 depending on retailer. Notably, the same mechanical pick-up tool carries a meaningfully higher shelf price at Lowe's than at Ace Hardware, pointing to differentiated retailer pricing strategies rather than a single national price architecture.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Steel Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Steel Grip.
BY REVENUE
Steel Grip sells 12% online and 88% offline. Online runs through 1 channel; offline through 1. Online share has moved from 5% in Mar to 21% in Jul.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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