GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Menards, Amazon, Home Depot, and Lowe's, Stansport — a subsidiary of The Outdoor Recreation Group — shows a notably fragmented channel mix. Menards leads with 34.1% of year-to-date revenue, narrowly ahead of Amazon at 31.5%, while Home Depot (17.5%) and Lowe's (16.7%) split the remainder. Revenue grew 5.9% over the tracked period, though the most recent month slipped 2.8% versus the prior month, pointing to some near-term softening. Average product price sits at $6.86, up 5.3% overall, with a sharp 13.4% month-over-month jump to $6.77 in the latest reading. That combination of rising prices and decelerating revenue suggests pricing, rather than unit volume, is carrying recent growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Stansport on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Stansport.
BY REVENUE
Stansport sells 66% online and 34% offline. Online runs through 3 channels; offline through 1.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 377K ratings on 4 channels, Stansport averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 377K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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