GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com and acehardware.com from January 1 to July 31, 2026 shows Outdoor Edge holding a heavily concentrated retail footprint. Amazon alone accounts for 79.5% of year-to-date revenue, with menards.com contributing 16.4% and acehardware.com the remaining 4.1%. Momentum has been positive over the May–July window, with revenue up 10.3% month over month and 8.2% across the period. Pricing has held firm rather than driving that growth, with the average price at $24.90 in the latest month, flat sequentially and up 2.6% over the timeseries, against a $25.81 year-to-date average. The combination of stable pricing and rising revenue suggests volume gains, though the reliance on a single dominant channel remains the brand's key structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Outdoor Edge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Outdoor Edge.
BY REVENUE
Outdoor Edge sells 80% online and 20% offline. Online runs through 1 channel; offline through 2.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 684K ratings on 3 channels, Outdoor Edge averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 684K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.99
Price
$118K
Revenue
$34.99
Price
$105K
Revenue
$39.99
Price
$51K
Revenue
$110.05
Price
$40K
Revenue
$35.17
Price
$33K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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