WEN

WEN Market Overview

Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, homedepot.com, lowes.com and menards.com shows WEN concentrating the bulk of its sales in a single channel. Amazon alone accounts for 67.8% of year-to-date revenue, while the home improvement retailers together contribute the remaining 32.2%, led by homedepot.com at 16.7% and lowes.com at 10.8%, with menards.com trailing at 4.7%. The average product price sits at $101.88, and pricing has trended upward, rising 6.4% over the tracked period despite a 3.0% month-over-month dip to $101.64. Revenue, however, has moved the other way, falling 6.6% versus the prior month and 5.7% across the May–July timeseries window. That divergence between firming prices and softening revenue is the key dynamic to watch, particularly given how much of WEN's performance hinges on one dominant channel.