Home/Insights/Brands/WENProduct Intelligence - 2026 YTD USA

WEN

400K+

Products Sold, Jan to May 2026

250+

# Offline Stores

$105.41

Avg. Price

4.5

Avg. Rating

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WEN Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, Lowe's, and Menards, WEN maintains a strong retail presence with an average product price of $108.36. Amazon dominates WEN's revenue distribution, commanding a 73.7% share, followed by Home Depot at 15.1% and Lowe's at 8.1%. The brand has experienced a notable revenue decline of 11.1% over the tracked period, accompanied by a 12.4% decrease in average pricing. Menards represents the smallest share of WEN's retail footprint at just 3.1%, indicating a highly concentrated distribution strategy favoring major national retailers. These pricing and revenue trends suggest WEN may be navigating increased competitive pressure or shifting demand dynamics heading into mid-2026.

Revenue Share by Channel
Data covers Amazon, Home Depot, Lowe's, Menards

WEN's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.

Monthly revenue

Indexed values, 0-100

WEN's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.

Average price

Absolute values in $

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WEN's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for WEN on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

WEN's channels

REVENUE SHARE

Revenue distribution across tracked channels for WEN.

Channels by revenue share

Distribution in %

WEN's customer ratings

BY REVIEW COUNT

Across 2.2M ratings on 4 channels, WEN averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 2.2M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for WEN

BY REVENUE

Home Depot
Home Depot
#16800-Watt Dual Fuel 120V/240V Electric Start Gas-Powered Portable Inverter Generator, CO Alarm & Electric Vehicle Backup

$798.00

Price

$562K

Revenue

#214500-Watt Electric Switch Gasoline Propane and Natural Gas Tri-Fuel Portable Generator, Wheel Kit and CO Watchdog

$965.65

Price

$424K

Revenue

#3Quiet and Light-Weight 4800W Dual Fuel RV-Ready Electric Start Portable Inverter Generator, Fuel Shut Off, CO Watchdog

$647.00

Price

$416K

Revenue

#413,000-Watt Tri-Fuel Electric-Start 120V/240V Gas, Propane, and Natural Gas Inverter Generator w/ Quiet 550cc Engine

$2,238.73

Price

$208K

Revenue

#55,600-Watt Portable Gasoline Generator with Wheel Kit, Electric Start, 224cc, Transfer-Switch, RV-Ready, and CO Watchdog

$384.44

Price

$144K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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