GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Home Depot, Lowe's, Amazon and Menards, American Fire Glass shows a heavily concentrated retail footprint. Home Depot alone accounts for 61.2% of year-to-date revenue, with Lowe's contributing 31.0% and Amazon and Menards splitting the remaining 7.8%, meaning roughly nine in ten dollars flow through just two retail partners. The average product price sits at $48.32 year to date, though pricing has trended upward, rising 6.9% overall and jumping 28.1% month over month to $62.41 in the most recent period tracked. Revenue momentum has been mixed: the latest month grew 16.7% versus the prior month, but the brand is still down 2.6% across the May through July timeseries window. Together, these figures point to a brand leaning on premium price realization to offset a modest topline dip while remaining dependent on big-box shelf space for scale.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for American Fire Glass on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for American Fire Glass.
BY REVIEW COUNT
Across 65K ratings on 4 channels, American Fire Glass averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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