GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Menards, and Amazon shows Duro, a brand within the privately held Novolex portfolio, generating an average product price of $154.30. Home Depot leads distribution with 48.7% of year-to-date revenue share, followed closely by Menards at 39.1%, while Amazon accounts for the remaining 11.6%. More recent momentum has been negative, with revenue falling 16.0% month over month and 40.5% across the May through July tracking window. Pricing has softened in parallel, with the average price sliding to $138.02, a 16.4% monthly decline and a 17.4% drop over the same period. The combination of falling revenue and falling average price suggests discounting has not yet offset volume pressure across Duro's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Duro on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Duro.
BY REVENUE
Duro sells 61% online and 39% offline. Online runs through 2 channels; offline through 1. Online share has moved from 88% in Mar to 65% in Jul.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 55K ratings on 3 channels, Duro averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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