Southwire

Southwire Market Overview

Grips Intelligence in-store data tracked across homedepot.com, lowes.com, acehardware.com, menards.com and Amazon from January 1 to July 31, 2026 shows Southwire, a brand of the privately held Southwire Company, LLC, generating nearly half of its revenue at Home Depot (48.4%), with Lowe's contributing a further 34.1%. Ace Hardware accounts for 11.5% of sales, while Menards (3.1%) and Amazon (3.0%) remain marginal by comparison. The brand's average product price sits at $54.38 across the full period, though the May–July trend line points to softening, with average price falling 8.0% month-over-month to $26.63 and 9.1% over the quarter. Revenue followed a similar path, down 6.4% versus the prior month and 8.9% across the three-month window. That combination of concurrent price and revenue declines suggests mix shifts toward lower-ticket items rather than volume-led growth, a dynamic worth watching in the second half of 2026.