Home/Insights/Brands/SouthwireProduct Intelligence - 2026 YTD USA

Southwire

Start benchmarking for free
Sign in with Google

3M+

Products Sold, Jan to Apr 2026

5,000+

# Offline Stores

$67.48

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Southwire Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Southwire demonstrates a commanding presence in its category with an average product price of $67.48. Home Depot is by far Southwire's dominant retail channel, accounting for 57.5% of the brand's total revenue share, followed by Lowe's at 25.9% and Ace Hardware at 10.9%. Combined, these three home improvement retailers represent over 94% of Southwire's tracked revenue, while Amazon and Menards together contribute less than 6%. Overall, Southwire's revenue grew 9.7% during the tracked period, signaling healthy demand momentum heading into the spring season. The brand's heavy reliance on Home Depot and Lowe's underscores the importance of its brick-and-mortar retail partnerships for sustained market performance.

Revenue Share by Retailer
Data covers Home Depot, Lowe's, Ace Hardware, Amazon, Menards

Southwire's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has grew by 10% from Feb to Apr.

Monthly revenue

Indexed values, 0-100

Southwire's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has decreased by 6% from Feb to Apr.

Average price

Absolute values in $

Start benchmarking for free

Sign in with Google

Southwire's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Southwire on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Southwire's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Southwire.

Retailers by revenue share

Distribution in %

Top products for Southwire

BY REVENUE

Amazon
Amazon
#1Southwire 28828255 250' 12-2 NMW/G Wire, 12 AWG, Yellow

$153.28

Price

$891K

Revenue

#2Southwire #63950002 125' 6/3 W/G NMB Cable

$405.50

Price

$809K

Revenue

#3SOUTHWIRE COMPANY #28827455 250' 14/2 W/G NM Cable

$111.54

Price

$517K

Revenue

#4Southwire 68580055 250 ft 12/2 Solid CU MC Lite Cable, Aluminum

$214.93

Price

$424K

Revenue

#5Woods 28828223 28828228 12/2 NMB W/G 100' Wire, 100 ft, Yellow, 100 ft

$92.29

Price

$268K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved