Soil Doctor

Soil Doctor Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and Ace Hardware shows Soil Doctor, a brand of the privately held GardenCore, concentrating two-thirds of its year-to-date revenue at lowes.com (66.9%), with acehardware.com accounting for the remaining 33.1%. The brand's average product price sat at $8.48 for the period, edging up 1.8% overall and reaching $8.89 in the most recent month tracked. Momentum, however, has cooled sharply: revenue fell 40.9% month over month and is down 67.9% across the May–July timeseries window. That combination of rising prices and falling revenue suggests seasonal drawdown rather than pricing power, a pattern worth watching in the second half. With distribution effectively split between two retail partners, shifts at either account carry outsized weight on Soil Doctor's overall offline performance.