EZ Straw

EZ Straw Market Overview

EZ Straw, a brand of Michigan-based Rhino Seed & Landscaping Supply LLC, generated an average product price of $35.71 across in-store retail data tracked by Grips Intelligence from January 1 to July 31, 2026, spanning Lowe's and Amazon. Lowe's dominates the brand's distribution footprint with 77.6% of year-to-date revenue, while Amazon accounts for the remaining 22.1%. Momentum has cooled in recent months, with revenue falling 38.0% month-over-month and declining 36.9% across the May through July 2026 timeseries window. That contraction coincided with a sharp pricing shift, as average price climbed 31.5% month-over-month to $53.06 and rose 47.8% over the same period. Product-level pricing spans a wide range, from $16.20 for the 2.5-cu ft straw mulch bale to $212.50 for the four-pack configuration at Lowe's, suggesting mix shift toward higher-priced multipacks is a key driver of the price trend.