GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and Lowe's, Snow Joe maintained an average product price of $79.25. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 97.1% of year-to-date revenue and lowes.com contributing just 2.3%. Momentum has been volatile, as revenue surged 160.6% month over month in the most recent period tracked yet still finished down 12.7% overall across the measured window. Pricing moved in the opposite direction, climbing 19.0% over the period and rising 68.5% in a single month to an average of $58.31. Within Lowe's, the assortment spans a wide price range, from a $25.46 windshield ice scraper to a $146.76 24-volt single-stage battery snow blower, underscoring how the brand's revenue mix depends on which tier sells through in a given season.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Snow Joe on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Snow Joe.
BY REVIEW COUNT
Across 167K ratings on 3 channels, Snow Joe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 167K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.59
Price
$11K
Revenue
$63.30
Price
$9.6K
Revenue
$69.98
Price
$3.71K
Revenue
$146.76
Price
$3.52K
Revenue
$116.62
Price
$3.5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
