GRIPS CUSTOMERS & RESEARCH PARTNERS
Bigfoot generated 97.5% of its year-to-date revenue through Amazon, with menards.com contributing the remaining 2.3%, according to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across those two tracked channels. The brand's average selling price sat at $11.59 over the period, positioning it firmly in the value tier. Momentum has been strong in the most recent quarter, with revenue up 63.3% overall and climbing 25.7% month over month in the latest reading. Pricing has also firmed, rising 10.5% across the timeseries window even after a 4.3% monthly dip to $12.15. The combination of accelerating revenue and a higher average price suggests Bigfoot is expanding volume without relying on discounting, though its heavy Amazon concentration leaves limited diversification across retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 63% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Bigfoot on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bigfoot.
BY REVIEW COUNT
Across 1.82M ratings on 2 channels, Bigfoot averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.82M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.46
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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