GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across homedepot.com and menards.com, SimTek — a brand under CRH plc (NYSE: CRH) — recorded an average product price of $134.45 for the period. Home Depot accounted for the larger share of year-to-date revenue at 62.5%, with Menards contributing the remaining 37.5%. Momentum weakened over the May–July timeseries window, with revenue falling 41.1% overall and declining 17.8% in the most recent month versus the prior one. Pricing moved in the opposite direction, climbing 16.6% across the same stretch to reach $147.83, a 9.1% month-over-month increase. The combination of rising average prices and contracting revenue suggests unit volumes, rather than pricing, are driving SimTek's recent softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SimTek on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SimTek.
BY REVENUE
SimTek sells 62% online and 38% offline. Online runs through 1 channel; offline through 1.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 5.1K ratings on 2 channels, SimTek averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 5.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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