GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Simply Conserve from January 1 to July 31, 2026 across homedepot.com and lowes.com shows a brand, part of privately held Franklin Energy's AM Conservation Group, that leans heavily on a two-retailer footprint. Home Depot accounts for 60.1% of year-to-date revenue, with Lowe's contributing the remaining 39.6%, leaving little diversification beyond the two home improvement giants. Revenue has softened over the May–July window, falling 10.8% month-over-month and 7.5% across the tracked quarter. Average price moved in the opposite direction, climbing 20.1% in the most recent month to $56.10 and up 8.1% over the period, against a year-to-date average of $47.30. That divergence between rising prices and declining revenue points to a mix shift toward higher-ticket multipacks rather than underlying demand growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Simply Conserve on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Simply Conserve.
BY REVIEW COUNT
Across 25K ratings on 2 channels, Simply Conserve averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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