GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across tracked retail channels shows Dorcy, a brand held by privately owned Dorcy International, maintaining a concentrated distribution footprint with an average product price of $9.63. Ace Hardware dominates the mix at 61.5% of year-to-date revenue, followed by Amazon at 24.6% and Lowe's at 10.4%, while Newegg (2.2%) and Home Depot (1.3%) remain marginal contributors. Momentum has been positive in the most recent period, with revenue up 19.4% month over month and 19.0% higher across the May-July timeseries window. Average selling price also firmed to $11.01, a 3.9% monthly gain and a 1.5% increase over the period, suggesting a shift toward higher-value items rather than discount-driven volume. Top sellers at Ace Hardware span a wide price band, from a $3.59 krypton bulb to a $26.99 LED lantern, indicating the brand's reliance on breadth rather than a single hero SKU.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dorcy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dorcy.
BY REVENUE
Dorcy sells 39% online and 61% offline. Online runs through 4 channels; offline through 1.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 130K ratings on 5 channels, Dorcy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 130K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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