GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across retailers including Ace Hardware, Amazon, Lowes, and Newegg, Dorcy shows a highly concentrated retail footprint with Ace Hardware commanding a dominant 80.7% share of the brand's total revenue. Amazon and Lowes trail significantly, contributing just 8.3% and 7.7% respectively, while Newegg accounts for a modest 2.5%. The brand's average product price during this period stood at $7.97, reflecting its positioning in the value segment of its category. Notably, Dorcy's average price trended upward by 17.9% over the tracked period, even as overall revenue declined by 39.2%, suggesting a possible shift toward higher-priced SKUs or reduced promotional activity. This combination of heavy retailer dependence and contrasting price-revenue dynamics presents both a risk and an opportunity for Dorcy's market strategy going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 18% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Dorcy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dorcy.
BY REVENUE
