GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, acehardware.com, and homedepot.com, LIFX holds an average product price of $52.94. Amazon dominates as the brand's primary retail channel, capturing 71.4% of total revenue share, while acehardware.com and homedepot.com account for 15.0% and 13.6% respectively. During this period, LIFX experienced a 2.1% decline in overall revenue, signaling a modest downward trend. Average pricing also softened, dropping 7.0% over the tracked period, which may reflect promotional activity or shifting product mix. These dynamics suggest LIFX is navigating a competitive landscape with pricing pressure across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for LIFX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for LIFX.
BY REVENUE
$106.58
Price
$14K
Revenue
$222.83
Price
$6K
Revenue
$144.65
Price
$3.33K
Revenue
$127.87
Price
$2.81K
Revenue
