GRIPS CUSTOMERS & RESEARCH PARTNERS
LIFX, a brand owned by Feit Electric, generated 69.8% of its year-to-date revenue through Amazon, with homedepot.com (16.0%) and acehardware.com (14.2%) splitting the remainder, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, Home Depot and Ace Hardware. The brand's average product price sat at $48.08 over the period, though pricing softened notably toward the end of the window. Grips Intelligence data shows the average price fell 12.6% month-over-month to $41.52 and was down 12.3% overall across the May 1 to July 31 timeseries. Revenue held roughly flat in that same stretch, edging up 0.5% despite a 3.6% month-over-month decline in the most recent period. The combination of steady revenue against a double-digit price decline suggests volume gains are offsetting weaker realized pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for LIFX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIFX.
BY REVENUE
LIFX sells 86% online and 14% offline. Online runs through 2 channels; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 51K ratings on 3 channels, LIFX averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.54
Price
$24K
Revenue
$158.61
Price
$6.8K
Revenue
$77.38
Price
$5.3K
Revenue
$82.43
Price
$3.38K
Revenue
$24.97
Price
$3.05K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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