Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot and Ace Hardware shows Dualux, a brand of privately held Vaxcel International, concentrating nearly all of its measured revenue at a single retailer. Home Depot accounts for 94% of year-to-date revenue share, with acehardware.com contributing the remaining 6%. The average product price sits at $84.09 year to date, and pricing has trended upward, climbing 8.4% over the tracked period to $86.47 in the most recent month. Revenue momentum has been mixed, rising 8.1% month over month in the latest reading but still down 7.5% across the May through July timeseries window. Top-selling items cluster in the $83 to $98 range, suggesting the brand's growth is being driven more by price realization than by unit expansion.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for dualux on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for dualux.
BY REVENUE
dualux sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVENUE
$93.84
Price
$52K
Revenue
$83.92
Price
$15K
Revenue
$97.30
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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