GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, homedepot.com, Amazon and lowes.com from January 1 to July 31, 2026 shows Simple Drain, a brand of the privately held Crushproof Tubing Company, operating at an average product price of $18.53. Channel concentration is the defining characteristic of the brand's footprint, with acehardware.com accounting for 85.1% of year-to-date revenue. The remaining demand is thinly spread, as homedepot.com contributes 6.2%, Amazon 5.8% and lowes.com just 2.9%. Recent momentum has been mixed: revenue rose 8.3% month over month in the latest period but remains down 9.8% across the May-to-July window. Pricing has held remarkably steady over the same stretch, edging up 0.2% overall to roughly $18.39 despite a slight 0.8% monthly dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Simple Drain on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Simple Drain.
BY REVENUE
Simple Drain sells 15% online and 85% offline. Online runs through 3 channels; offline through 1. Online share has moved from 16% in Mar to 6% in Jul.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 21K ratings on 4 channels, Simple Drain averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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