Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Sewer Skewer, a brand of the family-owned Villella Products, LLC, generating the bulk of its revenue through two retail partners, with Menards accounting for 60.9% of year-to-date sales and Ace Hardware a further 36.6%. Home Depot trails well behind at just 1.6% share, underscoring how concentrated the brand's retail footprint remains. Momentum has been strong over the tracked window, with revenue up 119.1% across the May through July timeseries period despite a 6.7% month-over-month dip in the most recent month. Average product price sits at $61.71 for the year, though the latest monthly reading of $57.27 marks a 6.7% sequential decline and a 3.6% drop overall. That combination of rapid revenue expansion alongside modest price softening suggests volume gains, rather than pricing power, are driving growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 119% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Sewer Skewer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Sewer Skewer.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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