SecureLine

SecureLine Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Menards and Ace Hardware, SecureLine — a brand tied to Gen Digital (NASDAQ: GEN) — shows a highly concentrated retail footprint. Menards accounts for 98.0% of year-to-date revenue, leaving acehardware.com with just 2.0%, an unusually lopsided split that makes performance almost entirely dependent on a single retail partner. Revenue momentum has softened, falling 11.1% month over month and 14.7% across the tracked timeseries period of May through July 2026. Pricing has moved in the opposite direction, with the average price climbing 7.1% month over month and 9.2% overall to $4.56, against a period average of $4.54. The combination of rising prices and declining revenue suggests softer unit velocity rather than a pricing problem, a dynamic worth monitoring given the brand's reliance on one channel.